Day 2 Tackles Public-Private Partnerships – copy

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NLC:

November 23, 2017

Day 2 Tackles Public-Private Partnerships

Day 2 of the conference was greeted with a low pressure area, rendering a No Classes announcement in all levels in the city of Legazpi. Safe under the roof of the Oriental, the plenary session started at around nine in the morning with Stephanie Orlino of Smart Communications, Inc., Maricel Gray of Globe Telecom Inc., and Maryanne Mendoza of Digibayanihan ASSIST as speakers on the topic Public-Private Partnership for Digital Learrning.

After a short open forum, Council member from the Philippine Information Agency Emelyn Libunao presented the AVP for institutional LCC and the good literacy practices of NLA winner LGUs, the new LCC website, and LCC’s Facebook page.

One of the highlights of the Conference that happened in the afternoon of this day was the awarding of the Hall of Fame to two LGUs, the Municipality of Cuyo, Palawan and the city of Balanga as three-time first place winner in the National Literacy Awards. The trophies were received by Cuyo mayor Andrew Ong and Balanga City Administrator Rodolfo de Mesa, representing Mayor Francis Garcia. Each delivered his acceptance message, thanking LCC for inspiring them to push their programs further through the Awards. Both vowed sustainability of their existing programs and creation of new ones that are deemed beneficial to the community and the population as a whole. The program came to a close at four in the afternoon.

Meeting

MEETING FOR LCC WEBSITE

Literacy is commonly described as  the ability to read and write and use the printed material. In our rapidly changing world, literacy is increasingly viewed as a “way of being,” a manner of carrying out social transactions and developing oneself.

The United Natio0ns Educational, Scientific and Cultural Organization defines literacy as the “ability to identify, understand, interpret, create, communicate, compute, and use the printed and written materials associated with varying contexts.It involves a continuum of learning in enabling individuals to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.”

MEETING FOR LCC WEBSITE

Literacy is commonly described as  the ability to read and write and use the printed material. In our rapidly changing world, literacy is increasingly viewed as a “way of being,” a manner of carrying out social transactions and developing oneself.

The United Natio0ns Educational, Scientific and Cultural Organization defines literacy as the “ability to identify, understand, interpret, create, communicate, compute, and use the printed and written materials associated with varying contexts.It involves a continuum of learning in enabling individuals to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society.”

What is basic literacy?

Basic literacy is the ability of a person to read and write with understanding a simple message in any language or dialect.

What is functional literacy?

Functional literacy is a range of skills and competencies – cognitive, affective, and behavioral, which enables individuals to:

  • live and work as human persons;
  • develop their potentials;
  • make critical and informed decisions; and
  • function effectively in society within the context of their environment and that of the wider community (local, national, global) in order to improve the quality of their lives and that of society.
What are the major indicators of functional literacy?
  • communication skills
  • critical thinking and problem solving
  • sustainable use of resources and productivity
  • development of self and a sense of community
  • expanding one’s world vision
What is the operational definition of literacy?

Functional literacy is the ability to communicate effectively, to solve problems scientifically, to think critically and creatively, to use resources sustainably and be productive, and to develop one’s sense of self and of community and to expand’s one’s world view.

Why promote literacy?
Literacy means freedom. It is a tool for empowering ourselves and our community. It can free us from many personal, economic, and social constraints by helping to:
  • eradicate poverty,
  • eradicate child mortality,
  • curb population growth,
  • achieve greater equality;
  • make participation in all social economic and political processes possible;
  • ensure sustainable development, peace, and democracy; and
  • enhance our capacity to lead a free and more fulfilled life.
LITERACY IS EMPOWERMENT.

Get on the bandwagon of literacy and help build our beloved country, the Philippines.

Launching of LCC Radio Program

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The Philippine Information Agency undertakes media advocacy to promote the thrusts and programs of the Council. In line with this, a 30-minute radio program segment was aired at DZXB radio station in Zamboanga City to sustain the Council’s various programs in remote areas of the country where literacy rate is at its lowest.

Presently however, the Provincial Orientation Toward Universalization of Functional Literacy is deferred for assessment. Thus, the Philippine Information Agency (PIA) strongly recommends the production of a regular radio program to sustain the presence of the Council and its various programs in remote areas of the country where literacy rate is at its lowest. 

The general objective of this radio program is to intensify advocacy and social mobilization promoting literacy endeavors through radio broadcast. The areas covered by the implementation of the said radio program are Zamboanga Peninsula and ARMM (BASULTA). 

On June 24, 2009, the LCC in cooperation with the PIA launched the radio program at the Marshan Garden Hotel, Zamboanga City with the Honorable Ramon C. Bacani, DepEd Undersecretary and LCC Chairman as first official guest of the maiden broadcast. The launching was also attended by local tri-media practitioners; regional DepEd officials; representatives from the National Economic and Development Authority; the academe; non-government organizations; and LCC Secretariat head Dr. Norma L. Salcedo and staff Ms. Marianne C. Centeno. 

The radio program entitled “Literasi Laban sa Kahirapan” is addressed to all stakeholders involved in fighting poverty by addressing the literacy problem of our society. 

During the launching, PIA region IX presented the radio program module. The presentation focused on the thematic title of the modules and radio program workplan which include the topics and flow of discussion of the program.

Radio Program

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LCC believes that mass media is one effective way of improving the delivery of basic education, expand the reach of educational program sespecially in remote areas, and promote the cultural heritage of the country.

The Literacy Coordinating Council, in coordination with the Philippine Information Agency has planned to implement massive advocacy and social mobilization through its Literasi Laban sa Kahirapan advocacy radio program.

Literasi Laban sa Kahirapan

  1. Advocacy

    – An act of persuading people to bring about a voluntary change in judgment; to support a cause; and adhere to a belief that they may not hold before.

    – It is a deliberate and strategic use of information to influence decision-making.

Purpose

– To change the perception or understanding of decision-makers on problems/issues.

– To influence their choice(s) in making decisions. 

– To change decision-making behavior. 

– As a strategy, advocacy makes use of a combination of methods, messages, and approaches to achieve its objectives.

– As a message strategy, attention is on: 

•   content of message/information 
•   language use 
•   organization of information 
•   the appeal 
•   the timing of the message delivery 

– Message appeals can be: 

•   emotional appeal 
•   motivational appeal 
•   moral appeal 
•   rational appeal 

II. The Radio Program 

– Dubbed as Literacy Laban sa Kahirapan, the radio program is addressed to all stakeholders involved in fighting poverty by addressing the literacy problems and concerns in our society. 

– Its main objective is to help bring about change. 

• traditional perception and understanding on the issue of literacy; 
• stakeholders’ decision-making and behavior towards literacy-related concerns in  our quest for peace and development and in the attainment of quality of life.

The radio program will be aired 
•   in the vernacular 
•   in a local provincial radio station 
•   for 30 minutes per episode, once a week 
•   for a total of 20 episodes in 20 weeks

– To popularize and entice more listeners the program will integrate a Q & A portion. Mobile phone loads will be awarded to the first texter (or group of texters) with the correct answer. 

– An inter-agency monitoring team will be established: 
•   to provide feedback and observations on the conduct of the radio program; give suggestions/recommendations on how the program can be enhanced further; 
•   to note, document, and report developments that may be of significance during the program review and for inclusion in the terminal report. 

III. The Radio Program Workplan 

– Every episode has a workplan (or “lesson plan”); a specific subject matter for discussion; and a set of objectives to be achieved. 

– The flow of discussion is scheduled; time-framed for time management purposes. 

– The workplan pre-specifies the Talking Points and the Advocacy Line for the program host (and co-host) to expand. 

– It is critical therefore, that the program host must have sufficient background readings and internalization of the subject matter. 

– While the radio program workplan contains the outline or skeletal frame of discussion, it is the program host who does the “fleshing-in” and leads in the spirited meat of discussions. 

– The radio program is therefore, in principle, “a live show.”

– Categorized under major subjects, the whole course is divided into eight modules, to include the introductory module. 

– As may be noted, some modules have only one episode; others have three to four episodes, bearing thematic subject titles. 

IV. Thematic Title of Modules 

Intro/Radio Program Overview 

1. Literasi Laban sa Kahirapan 

– Literacy in Context 

2. Defining Basic Literacy vis-a-vis Functional Literacy

  1. Simple Literacy Rates: Inferences from FLEMMS
  2. A Closer Look at Statistics on the OSs
  3. OSYs and the Philippine Placement Test (NETRC-DepEd) 

    – The Government’s thrust on Literacy

    6. In a nutshell: The Literacy Coordinating Council (RA 7165); The Functions of LCC and Member Agencies; The DepEd’s Alternative Learning System 

    – The National Literacy Conference and Awards 

    7. Theme: Literacy and Empowerment
  4. The NLA and Past Year’s Winners
  5. The Hall of Fame Awards

    – Mandates and Guidelines

    10. Proclamation No. 239; AO No. 324; Memo Circular No. 36
  6. Joint Circular No. 614; Procl No. 614; Other legal references
  7. Nat’l Service Training Program RA 9153

    – Local People in Literacy Programs

    13. The DepEd Alternative Learning System
  8. The LGU/NGO Literacy Programs (How to Organize one)
  9. The Literacy Workers in Our Midst (Mobile Teachers et al)
  10. A Look at Local Program Beneficiary(ies)

    – Indigenous Peoples in Focus

    17. Literacy Concerns and Activities of the NCIP
  11. Feature: An NGO Literacy Program for IPs
  12. Partner Agencies for People Empowerment
  13. Feature: An Indigenous OSY Speaks

    – Education For All (EFA)

    21. An Overview of Education For All
  14. A Round Table Discussion: Literacy for All

    23. Literasi Laban sa Kahirapan Program Highlights

LCC celebrates 18th year anniversary

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The Literacy Coordinating Council celebrated its 18th year anniversary last November 20, 2009 at SEAMEO INNOTECH, Commonwealth Avenue, Diliman, Quezon City. The celebration, with the theme LCC@18: A Renewal of Commitment, proved to be significant and memorable as it was graced by former members and representatives of the Council and other literacy advocates, such as former presidents of the Philippine Normal University and Council members Commissioner Nilo L. Rosas, Dr. Gloria G.  Salandanan, and Atty. Lilia S. Garcia.

During the program, LCC Chairman Undersecretary Ramon C. Bacani presented a report  about the beginnings of LCC and its activities and achievements for the last 18 years.  He emphasized in his report that the celebration was a great moment and a well deserved one, with LCC’s long years of struggling to understand, find ways, and grasp the essence and meaning of its mission and purpose to bring the good news of literacy throughout the country. He also thanked former Senator Santanina T. Rasul for her dedication to uplift the lives of many people; the late President Corazon C. Aquino for her legacy of freedom and meaningful service to all Filipinos; and the faithful partners, friends, and fellow travelers who have embraced the dream of universalizing literacy in the country. He closed his presentation by saying, “As we begin a new chapter in our journey – a journey to the next eighteen more years into the future, let us promise one another…WALANG IWANAN!”

Also part of the celebration was the awarding of plaques of appreciation to previous and present Council Members, and plaque of recognition to literacy advocate Efren Peñaflorida, 2009 CNN Hero and leader of the Dynamic Team Company, represented by his sister Glenis May Peñaflorida, a teacher from Palmridge School in Las Piñas City. The last and most meaningful part of the activity was the simple ritual of renewal of commitment and advocacy to literacy of Council members.

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100th LCC Meeting cum Christmas Party

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LCC held its 100th meeting cum Christmas Party last December 15, 2009 at SEAMEO INNOTECH, Quezon City. The first part of the activity was the discussion of the 2010 National Literacy Awards revised criteria and guidelines for selection.

A brief information regarding the  status of the LCC website development and assessment of the radio program by PIA together with Dr. Norma L. Salcedo held in Pagadian and Zamboanga City last December 3-4, 2009 were also tackled during the meeting.

The  second part of the activity was devoted to the celebration of the Christmas Party facilitated by Ms. Zerlan A. Torres of the LCC Secretariat. The Council and the Technical Working Group enjoyed singing, dancing, and gift giving.

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2010 National Literacy Awards Regional Orientation on the Revised Criteria and Guidelines for Selection

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A workshop on the revision of the National Literacy Awards (NLA) Criteria and Guidelines for Selection was conducted last December 9, 2009 in preparation for the 2010 NLA. Participants to the workshop were members of the LCC Secretariat and Technical Working Group (TWG). Based on the observations and experiences of the TWG members and feedback received from the field, the group was able to come up with the revised set of guidelines which will be used by the regional and national board of judges in evaluating the entries that will compete in this year’s awards.

Also, as part of LCC’s information awareness campaign on the NLA, orientation will be conducted at the DepEd regional offices of each of the 16 regions from February 1 to March 19. The orientation aims to acquaint and familiarize the Regional Selection Committee with the revised NLA Criteria and Guidelines for Selection, and encourage more individuals and other sectors to actively participate in the awards in pursuit of universalizing literacy in the country.

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2010-2012 LCC Strategic Planning Workshop

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The LCC Secretariat together with the Technical Working Group (TWG) conducted a two-day workshop for its three-year strategic plan. The workshop, held last January 28-30, 2010 at the International Convention Center in Tagaytay City, aimed to formulate and develop the 2010-2012 Strategic Plan to support and guide the Secretariat in its day-to-day operations.

LCC Head Dr. Norma L. Salcedo welcomed the participants and encouraged them to make concerted efforts and share each one’s knowledge and skills to come up with an effective and implementable 2010-2012 strategic plan.

Ms. Ethel Agnes P. Valenzuela of SEAMEO INNOTECH was facilitator of the workshop. Accomplishment reports for the year past were delivered by the LCC Secretariat as follows: Willy A. Catangui for Research and Policy Development, Analiza S. Dy for Monitoring and Evaluation, Zerlan A. Torres for Capability Building, Ma. Teresita C. Manlolo for Localization, Marianne C. Centeno for Advocacy and Social Mobilization, and Dr. Norma L. Salcedo for Networking.

After the presentation, the TWG members were grouped into two – Research and Monitoring and Evaluation (RME); and Capability, Localization, Advocacy and Social Mobilization, and Networking (CLAN) groups. Each group was tasked to review the previous strategic plan and improve on and/or develop new ones which could be appropriate or necessary.

The groups’ output were critiqued by some Council members, the final copies of which will be passed to the Council members for approval.

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