LCC believes that mass media is one effective way of improving the delivery of basic education, expand the reach of educational program sespecially in remote areas, and promote the cultural heritage of the country.

The Literacy Coordinating Council, in coordination with the Philippine Information Agency has planned to implement massive advocacy and social mobilization through its Literasi Laban sa Kahirapan advocacy radio program.

Literasi Laban sa Kahirapan

1. Advocacy
    An act of persuading people to bring about a voluntary change in judgment; to support a cause; and adhere to a belief that they may not hold before.
    It is a deliberate and strategic use of information to influence decision-making.

Purpose

 To change the perception or understanding of decision-makers on problems/issues.

 To influence their choice(s) in making decisions. 

 To change decision-making behavior. 

 As a strategy, advocacy makes use of a combination of methods, messages, and approaches to achieve its objectives.

 As a message strategy, attention is on: 

•   content of message/information 
•   language use 
•   organization of information 
•   the appeal 
•   the timing of the message delivery 

 Message appeals can be: 

•   emotional appeal 
•   motivational appeal 
•   moral appeal 
•   rational appeal 

II. The Radio Program 

 Dubbed as Literacy Laban sa Kahirapan, the radio program is addressed to all stakeholders involved in fighting poverty by addressing the literacy problems and concerns in our society. 

 Its main objective is to help bring about change. 

• traditional perception and understanding on the issue of literacy; 
• stakeholders’ decision-making and behavior towards literacy-related concerns in  our quest for peace and development and in the attainment of quality of life.

The radio program will be aired 
•   in the vernacular 
•   in a local provincial radio station 
•   for 30 minutes per episode, once a week 
•   for a total of 20 episodes in 20 weeks

 To popularize and entice more listeners the program will integrate a Q & A portion. Mobile phone loads will be awarded to the first texter (or group of texters) with the correct answer. 

 An inter-agency monitoring team will be established: 
•   to provide feedback and observations on the conduct of the radio program; give suggestions/recommendations on how the program can be enhanced further; 
•   to note, document, and report developments that may be of significance during the program review and for inclusion in the terminal report. 

III. The Radio Program Workplan 

 Every episode has a workplan (or “lesson plan”); a specific subject matter for discussion; and a set of objectives to be achieved. 

 The flow of discussion is scheduled; time-framed for time management purposes. 

 The workplan pre-specifies the Talking Points and the Advocacy Line for the program host (and co-host) to expand. 

 It is critical therefore, that the program host must have sufficient background readings and internalization of the subject matter. 

 While the radio program workplan contains the outline or skeletal frame of discussion, it is the program host who does the “fleshing-in” and leads in the spirited meat of discussions. 

 The radio program is therefore, in principle, “a live show.”

 Categorized under major subjects, the whole course is divided into eight modules, to include the introductory module. 

 As may be noted, some modules have only one episode; others have three to four episodes, bearing thematic subject titles. 

IV. Thematic Title of Modules 

Intro/Radio Program Overview 

1. Literasi Laban sa Kahirapan 

 Literacy in Context 

2. Defining Basic Literacy vis-a-vis Functional Literacy

3. Simple Literacy Rates: Inferences from FLEMMS
4. A Closer Look at Statistics on the OSs
5. OSYs and the Philippine Placement Test (NETRC-DepEd) 
   
    The Government’s thrust on Literacy
   
   6. In a nutshell: The Literacy Coordinating Council (RA 7165); The Functions of LCC and Member Agencies; The DepEd’s Alternative Learning System 
   
    The National Literacy Conference and Awards 
   
   7. Theme: Literacy and Empowerment
6. The NLA and Past Year’s Winners
7. The Hall of Fame Awards
   
    Mandates and Guidelines
   
   10. Proclamation No. 239; AO No. 324; Memo Circular No. 36
8. Joint Circular No. 614; Procl No. 614; Other legal references
9. Nat’l Service Training Program RA 9153
   
    Local People in Literacy Programs
   
   13. The DepEd Alternative Learning System
10. The LGU/NGO Literacy Programs (How to Organize one)
11. The Literacy Workers in Our Midst (Mobile Teachers et al)
12. A Look at Local Program Beneficiary(ies)
    
     Indigenous Peoples in Focus
    
    17. Literacy Concerns and Activities of the NCIP
13. Feature: An NGO Literacy Program for IPs
14. Partner Agencies for People Empowerment
15. Feature: An Indigenous OSY Speaks
    
     Education For All (EFA)
    
    21. An Overview of Education For All
16. A Round Table Discussion: Literacy for All
    
    23. Literasi Laban sa Kahirapan Program Highlights